taken from http://pureblog.tumblr.com/
As I mentioned in the previous post, Vanity Fair is one of my favorite magazines. Why? Because for the most part I judge magazines by their covers. And this cover with Marilyn on it is very appealing. I love the centered type and the contrast of text with the photograph, however the quote by Goethe on the left is that little element that completes it.
There are several things that make me like or dislike a magazine: content, logo, typography, layout, photography, brand message, price and individuality. So here is what I think of this one.
Content – I don’t have the patience to read all the articles. I read the editorial, the cover story and a few other articles. I like the consistency in style and I think that for the most part it’s smart. There are elements of celebrity kissing of the behinds, but overall it’s tolerable. I do enjoy the cultural snobbism. In this issue, the article about Marilyn was interesting, and specifically, the focus on her psychoanalysis. Fascinating stuff albeit being slightly horrific.
Logo – I like the retro san-serif. It makes me think of flappers, paper boys and the Great Gatsby. The thought is entertaining.
Typography – there are some great stylized headers, but the type is mostly classic and easy o read and it is a desired quality in a magazine.
Layout – below is my favorite layout from this issue. I like that the advertisement for the Conan show fits so well in color, type and style. Can’t be as enthusiastic about the show itself, but the ad is cool. The left page is part of the FANFAIR section, which I’m still trying to figure out, and is all about iconic things from the past. Among them umbrellas. Hm, that’s fair.
Brand Message – consistent and clear. Again Bravo for the the Goethe quote.
Price – can’t complain. $4.99 and $1 an issue for subscription.
Individuality – I am still not sure about it, but there is a reason why I’m drawn to this magazine above others in the lifestyle/pop culture/fashion genre.
In conclusion I decided to subscribe.
